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How to Publish a Comic Book | A Guide for Self-Publishers

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  • September 7, 2023
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  • 8 min read


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Do you want to publish a comic book? Many people would love to make their comic book but don’t know how to get started.

Start by brainstorming ideas for your comic book. What kind of story do you want to tell? What genre or themes appeal to you?

Develop your characters, their backgrounds, motivations, and relationships. Consider their unique traits and how they will drive the narrative forward. Allow your imagination to run wild and jot down every idea that comes to mind.

Follow these 7 Steps to Publish a Comic Book

Step 1: Draft a Script

The first step to publishing a comic book is to develop a story. Many comic books start as small stories that become bigger over time.

The most important parts of a good comic book are a good story and interesting characters. Spend time developing ideas, researching different themes, and building a story that will keep readers interested. Ensure your characters have clear personalities, goals, and flaws because they will drive your story.

Once you know the story, you make a plan, and then you write the script. The script has all the text that will be in your book, like the conversation and any other text. It can also have general details of each character.

Step 2: Make a Storyboard

Storyboards are the first thing that connects the story to the comic book panels. Rough drawings help the artist know what to draw in each book panel.

Step 3: Draw The Panel Layouts

The artist of an expert book publishing company will then come in and draw the comic book panels based on the storyboards. These rough “pencil” sketches will be improved in the next step.

Step 4: Coloring and Inking

During the inking process, the rough sketches are turned into black-and-white drawings. Any changes or mistakes made in the sketches are also fixed. Then, the painter takes the sketches and turns them into full-color panels.

Step 5: Lettering

Once the pictures are done, it’s time to add the words. Lettering is almost always done with software combining letters and panels.

Step 6: Make it Public

Software is used to lay out all the pages into one file, which is an important step in publishing a comic book. Most graphic artists do this step with Adobe InDesign.

After the book’s cover and pages are set, the creator saves the files in a format that the printing or distribution service can use, usually a PDF.

  • How do I get my picture book published on Amazon? Once done, you can print an ebook and book on Amazon by sending it to KDP and comiXology. Other sites that create comic books, like Lulu, can connect directly with Amazon.
  • How do I make a comic book available on Kindle? You make a comic book available on Kindle by putting it on KDP. Getting your comic book to KDP can be easier by using free tools like Kindle Create from KDP.

Step 7- Marketing and Promotion

Books don’t sell themselves. You’ll need to keep promoting it to make money and get your work out into the world. If you have the budget, hiring an ebook marketing service is helpful.

When you publish a comic book, you can use press releases to inform the audience. Also, you can go for some professionals to write it for you. Launching is all about getting things going and making a solid base for future marketing efforts.

If you don’t want your book sales to drop after the start, you should keep promoting it. Check out my favorite books for booksellers if you need help with marketing.

Looking for a professional book cover designer
Looking for a professional book cover designer

4 Ways to Get Comics Published

There are four ways for comic book writers to get their work out into the world. Each choice has pros and cons, so the best post method depends on your needs.

1- Launch A Web Comic:

One of the quickest ways to start releasing comic books is through webcomics. Most webcomics are more like newspaper comic strips than they are like real comic books.

Unlike traditional webcomics, which run horizontally, webcomics are presented in a vertical format.

Webcomics are a great way to start releasing comics because they are usually easier to make. You can build a fan base, and when you’ve made enough small comics, you can put them all together in a collection and self-publish it.

There are pros and cons to publishing a comic book, such as:

  • Pro: They can be made and sold faster and easier than standard comic books.
  • Pro: It’s easier for people to share webcomics on social media, so they can get more fans faster.
  • Con: Webcomics are usually short, which makes it hard to tell a long story unless the comic is published in a series.
  • Con: There are a lot of webcomics out there, which makes it hard to stand out.

2- Think of a Digital Comic Book

A digital comic book is the next step up from a website. Digital comics are more popular than ever because of the rise of e-readers and smartphones.

Things you need to know about digital comics are:

  • Most of the time, they cost less than a paper comic book.
  • You don’t have to worry about getting them copied, which is a plus.
  • Pro: They can be bought at any time and read right away.
  • Con: Some readers like to hold the comic in their hands, so if you don’t print your comic, they might not read it.

3- Self-Publish Printed Comic Books:

You can also make copies of your comic book and sell them. Self-publishing your comic book can be a good choice if you want more artistic control and bigger earnings.

Here are some things to think about if you want to publish a comic book:

  • You have a hard copy of your comic book for people who would rather read it that way.
  • Pro: You have a real copy of your comic book for fans who prefer that.
  • Comic book fans want paper copies, not internet versions.
  • Pro: Readers may support regional merchants if your comic is available in stores.
  • Con: It can be expensive to make a comic book, depending on how long it is and how you want it bound, how good the paper is, and how good the ink is. If you must pay for many copies upfront, money can play an even bigger role.
  • Con: You’ll have to find a place to store your printed copies if you don’t sell them immediately.

Self-publishers of comic books can have a hard time with money, especially if print-on-demand services like KDP or Lulu don’t work well for their projects. Some people who write comic books use crowdsourcing sites to get the money they need to print many copies.

4- Consider Traditional Publishing:

You could also work with a printing business if you want to do things the old way. Smaller, independent comic book companies often let writers send in their work.

Find the pros and cons of publishing a comic book the old way:

  • Pro: Your editor will help you make your comic book, so you don’t have to do it alone.
  • The prices of making your comic book will be paid for by your distributor.
  • Pro: Your publisher will already set up wholesalers, so you don’t have to worry about getting your books into shops.
  • Con: If you have an unusual idea for a picture book, you might not be able to find a standard printer.

Comic Book Publishing: A Cost Analysis

Depending on how much you want to do yourself, making your comic book can cost a lot or very little. Here’s what it usually costs to hire a writer to help you make a comic book:

  • Script Writing: $10 to $50 per page
  • Editing: $20-$60 per page
  • Penciling: $50-$150 per page
  • Inking: $40–$120 per page
  • Coloring: $30-$50 per page
  • Lettering: $10-$20 per page

If you hire book writing services for each step, printing a comic book costs between $130 and $200 per page. But it will be done by professionals. So, it’s worth the amount. That sum doesn’t account for things like publishing comics or advertising.


The road to comic book publication is rewarding, but it demands enthusiasm, commitment, and expertise in the field. This handbook helps self-publishers negotiate the comic book industry and boost their chances of success.

Learn the industry’s ins and outs by researching consumers’ tastes and the most popular genres. Research popular comic book series, look at how they tell stories, and figure out what makes them stand out.

To become noticed and establish a long-lasting career, remember that making a spectacular comic book is only the start. Successful marketing, distribution, and community involvement are all essential.

Relevant Materials:

How To Find The Publisher Of A Website

15 Best Self-Publishing Companies For New Publishers

How Much Does It Cost To Publish An eBook?

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